This space will provide tools, tips and pertinent information on how to promote print to customers and potential customers as well as the public at large.

We hope to be able to provide everything from factoids about prints’ sustainability to information about why print remains a viable advertising tool.

In the meantime if you wish to access some of these tips email belliott@cpia-aci.ca.

Resources

• Save a Forest: Print Your Emails - Wall Street Journal, March 31, 2011

• in Defense of Print: 10 Great Resources
• In Defense of U.S. Paper and Print - Mary Ann Fong